About the Site

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After seventeen years of working as a creative services and production services director in advertising, in New York City and the surrounding area, I've found that agencies can often benefit from clarity of process and a defined workflow. It's this clarity that makes projects successful and less stressful when we are all working the long days of advertising.

This website shows just a small amount of the wealth of material that I have written and amassed on advertising agency workflow and agency process.

Need additional help? I am currently available. 

About Ed

Ed was most recently the Director of Production for Taxi NYC, having built the entire department from the ground up at the agency's inception into New York. During that time, he has produced a wide range of projects from traditional advertising (online and print) to unconventional projects such as large 3D billboards, covering New York City Taxicabs in faux bull hide and various guerilla programs, including flash mob choirs throughout the city for Rail Europe. Ed's contributions led to award-winning work which helped contribute to Taxi being named Small Agency of the Year by the AAAA's, two years in a row for 2007 and 2008.

For the past sixteen years, Ed has run production departments for a number of agencies in the New York City area. His background includes, Vice President, Director of Print Production for Cossette Post in New York, Creative Services Director for Lois EJL/USA (George Lois' last agency), six years as VP, Studio Services for Ambassador Marketing and stints at Wieden + Kennedy and Stein Rogan & Partners in New York. Ed occasionally teaches classes in Quark, Illustrator and Photoshop at various art schools and colleges throughout NYC and NJ. Ed has taught two semesters of introductory computer classes at the Morris County Community College and was an auxillary Adobe Illustrator instructor. Prior to starting his career in advertising, he studied film at the Rochester Institute of Technology, with a concentration in traditional animation.

Ed was on the panel for the 2008 NPES Print Outlook Summit and for the APA of New York, "Let's Talk Legal" discussion.