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Adsubculture is a reference site that explores process and workflow within advertising agencies.

Contained here are my own personal thoughts and viewpoints on how agencies might approach day-to-day operations.

This site is meant to be used as a general concept guide, since all advertising agencies will have their own unique approach to operations management.

Currently available for consulting.

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Articles on the agency's traffic / project management department. All articles found here also appear in Ed's "How the Agency Works" Book.

Monday
Jun142010

Agency Process Manuals

Over the years, I have had the opportunity to work with agencies to develop various workflow systems. One of the most important steps in creating new workflow and new systems is to distill and identify the basics within the agency. The link below is the result of a very basic workflow analysis. The book called, "How the Agency Works," is meant to be used as an educational tool and a starting point for discussing process within an agency. This version of the workflow book was developed for a small to medium size agency and is just one of the many different versions of the book.

"How The Agency Works."

Here is a version that was done a few years back for a Healthcare Agency. Again, simple print centric workflow.

"How The Agency Works - Healthcare."

Friday
Feb112005

The Project / Traffic Manager

Project Manager / Traffic Manager

Coordinates assigned client's print creative and production projects.

Responsibilities:

Coordinates and schedules all assigned agency projects, from creative through to production and completion.
Act as diplomatic liaison between creative, production and account management.
Enforce agency procedures while maintaining the highest standards.
Maintain a daily “master schedule” for all clients works, projects & timelines into one master schedule and handed out daily.
Traffics all assigned work.
Report status of projects on jobs on a daily basis, via a daily “hot list”
Updates master status sheet on a weekly basis. Distributes at departmental meetings.
Ensure that only properly speced creative is trafficked.
Creates “Weekly Traffic Reports” and distributes to account, creative and production staff.
Prioritizes current proofreading assignments.
Routes approved concepts through agency.
Prioritizes all schedules in conjunction department managers.
Reviews work to ensure project directions are being met.
Checks all proofs for approvals and changes.
Insures mechanicals are approved by proofreading, creative, production and account services and any changes are issued to the studio.
Final accountability for returning project materials to appropriate staff during project and once project is completed.

Daily Project tasks include:
Open job number/job file folder, maintains job bag and job histories.
Writes up job spec and job order/ request forms.
Manages all publication specs and deliverable (shipping) sheets and distributes to production and the studio.
Contributes to agency master publication spec sheets.
Sends out adwork materials to publications. Calls to make sure that materials were received.
Routes estimates.
Ensures appropriate proofing.
Ensures projects are delivered on time.
Delivers clean job file folder to billing when job completeness are met.
Distributes P.O.s and copies of estimates.
Prepares cost analysis sheet, quality control forms
Updates production log and project estimates and billing binders.
To obtain deadline extensions from publications, when needed.