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Adsubculture is a reference site that explores process and workflow within advertising agencies.

Contained here are my own personal thoughts and viewpoints on how agencies might approach day-to-day operations.

This site is meant to be used as a general concept guide, since all advertising agencies will have their own unique approach to operations management.

Currently available for consulting.

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Main | Studio Production Prepress Artist - Job Description »
Monday
Mar012010

Studio Imaging / Retouching Artist - Job Description

Studio Imaging Artist / Retoucher.
Provides image retouching, color correction, or compositing on assigned projects. May also provide illustrations or low res comping. Duties also include prepress and studio support related projects.
Responsibilities: 
Scans and retouches all artwork according to the creative and 
production specifications.
Works with the Studio Manager, Production Manager or Production Staff and assigned AD/CD’s to achieve desired results.
In some agencies, In conjunction with SM, PM & PD, works with vendors to coordinate, scans, digital output, outside color correction and outside retouching.
Advises creative on best way to achieve approved concept via scan/illustration/scanning/retouching/pre-press techniques.
Prepares proofs (black and white laser output or specified color output such as epson’s or kodak approvals per project budget).
Discusses final art with assigned Art Director/CD/PM for each project.
Confirms all production deadlines with Studio Manager/Traffic Manager.
Acts as production artist where necessary or specifically requested to do so.
Discusses outside production elements required for job with various vendors in conjunction with TM/PM/CD.
Reviews all work for errors/omissions with Studio Manager prior to turning in work for Creative/AE/Client approval.
Makes all requested changes/corrections promptly and correctly.
Preflights, check all artwork for correct press or usage.
Act as Technical advisor to junior staff.
May be called upon to maintain production/pre-press related computer equipment, including but not limited to scanning equipment, output devices, servers, web related software, software and all related hardware.
Evaluate and scan original artwork to achieve acceptable reproduction quality output.
Work with the Studio Manager in developing color calibration techniques that produce consistent color output from scanner to monitor to output device.

 

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