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Adsubculture is a reference site that explores process and workflow within advertising agencies.

Contained here are my own personal thoughts and viewpoints on how agencies might approach day-to-day operations.

This site is meant to be used as a general concept guide, since all advertising agencies will have their own unique approach to operations management.

Currently available for consulting.

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Articles on the agency's various production studios. All articles found here also appear in Ed's "How the Agency Works" Book.

Monday
Mar012010

Studio Imaging / Retouching Artist - Job Description

Studio Imaging Artist / Retoucher. Provides image retouching, color correction, or compositing on assigned projects. May also provide illustrations or low res comping. Duties also include prepress and studio support related projects. Responsibilities:

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Monday
Mar012010

Studio Production Prepress Artist - Job Description

Responsible for producing mechanicals from layout or spec sheets for final production. Lead responsibility for producing files for publication and press. Produces materials for creative presentations, new business and internal projects as needed. Create and ensure the delivery of correctly prepared, complete, accurate artwork to printers and manufacturers. Responsibilities:

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Monday
Mar012010

Studio Production Artist - Job Description

Responsible for producing mechanicals from layout or spec sheets for final production. Produces materials for creative presentations, new business and internal projects. Produces prepress files, such as pdf/x1-a files for publications. Create and ensure the delivery of correctly prepared, complete, accurate artwork to printers and manufacturers. Responsibilities:

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Monday
Mar012010

The Studio Manager - Job Description

The Studio Manager acts as the main studio point person for all studio production materials. They manage the creation of all studio work and supervise other production and/or freelance artists. Small agencies can have one studio manager, or multiple studio managers broken down by serving individual clients. Studios can also be broken up into, comping, prepress & production and new business. Today’s studio’s are traditionally profit centers for the agency producing prepress materials in-house and charging for the work. Studios also may incorporate additional services such as retouching or interactive work. Responsibilities:

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Monday
Feb142005

Looking for Downloadable Templates?

Although you should talk to your production person about the specs of a particular project, there may be times that you need quick sizes to get the design process going. Here are a few quick links to some downloadable templates,

CD-Rom Templates and Packaging,

Templates on Discmakers
Templates on DCA Media Solutions Website

Folders and binders,

Templates on Print Promotions

Outdoor,

Kubin

Direct Mail,

US Postal Service
or
USPS Direct Mail Templates

Various Printed Materials,

Templates on PS Print

Always consult with your production manager or printer before creating your mechanical using these templates, as they may have other template options available directly from the vendor. In the agency’s that I’ve worked in, we keep a set of common templates on the server where everyone can pick them up and utilize them.