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Adsubculture is a reference site that explores process and workflow within advertising agencies.

Contained here are my own personal thoughts and viewpoints on how agencies might approach day-to-day operations.

This site is meant to be used as a general concept guide, since all advertising agencies will have their own unique approach to operations management.

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Main | Production Basics: Evaluating Your Vendor’s Proof »
Saturday
Mar192005

Production Basics: Talking about Papergrades

What do the printer or paper merchant mean when they ask if you would like a paper that is "Number 1 or Number 2?"

At times you might hear your production person talk about paper in terms of the particular sheet as being premium, number “one” or number “two.” Although they are describing general category of coated papers they no longer necessarily talk about the “brightness” of a sheet (how white the paper looks to the naked eye).

In general terms, when you can convince them to spend the money, you always want to stay with a number 1 (or premium) sheet, the brightness, quality and consistency of these papers, in most cases, will give you the best looking finished piece. In today’s world of papers, technology has improved to the point where at one time you would never consider a number 2 grade of paper for your project. Mills are now offering number 2 grades that should be given the chance to be reviewed.
This is why it’s important to handle and look at paper samples, and samples of the stock that has already been printed upon. Always compare your paper samples, on brightness, but also compare the whiteness, holdout, opacity, smoothness, finish, and paper content to select which paper is right for your job.

Check with your printer. Find out if they have a “house” stock. Sometimes a bigger printer can get some great buys when they buy in bulk… and it may actually cost less than if you picked some other lower grade paper! Lastly, your paper choice should be picked based on what is best suited to your design and budget.

Standard grade for all paper finishes:

Quality Brightness
Premium 87.9 and above
Number 1 85.0 to 87.9
Number 2 83.0 to 84.9
Number 3 79.0 to 82.9
Number 4 73.0 to 78.9
Number 5 72.9 and below

A Few Coated Paper Examples:

Premium Papers
Utopia Premium
Mead Prima
Sappi Astralux
McCoy Gloss
Strobe

Number 1
Utopia One
Centura
Mead Signature
Sappi Vintage Gloss
Sappi Lustro

Number 2
Utopia Two
Productolith
Mead Offset Enamel
Sappi Northwest Gloss
Sappi Opus
Sappi Aero

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