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<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Thu, 11 Mar 2010 10:50:41 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>www.adsubculture.com</title><subtitle>News</subtitle><id>http://www.adsubculture.com/news/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.adsubculture.com/news/"/><link rel="self" type="application/atom+xml" href="http://www.adsubculture.com/news/atom.xml"/><updated>2010-03-04T21:36:31Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.9.2 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Producer vs. Project Manager.</title><category term="Production"/><id>http://www.adsubculture.com/news/2010/3/3/producer-vs-project-manager.html</id><link rel="alternate" type="text/html" href="http://www.adsubculture.com/news/2010/3/3/producer-vs-project-manager.html"/><author><name>Ed Burgoyne</name></author><published>2010-03-03T19:41:47Z</published><updated>2010-03-03T19:41:47Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>The difference between a producer and a project manager.</p>
<p>The terms project manager and producer get thrown around a lot in our industry. They share similar job descriptions, but in truth, these positions are unique from each other. A project manager is typically someone that has a general knowledge of the overall process within the agency and is tasked with following through on projects from start to finish. Typically they follow the project along by checking in with the key players, while creating and following a general project schedule. A project manager is someone that coordinates, but is not actual part of the process. In general a project manager has an educational background in general project management, business management or a general advertising program.&nbsp;</p>
<p>A producer is someone that typically has a specialized background in one or more areas such as interactive, broadcast or print production. While a producer can manage an entire project from start to finish like a project manager, they typically concentrate on crafting the production part of the process. Intimate knowledge of the production process allows them to have a higher level of foresight than a project manager when it comes to managing schedules and handling project issues. Project managers get told what stage the project is at, producers change the state of the project to get it completed.</p>
<p>&nbsp;</p>]]></content></entry><entry><title>Need a quick FTE chart?</title><category term="Accounting"/><id>http://www.adsubculture.com/news/2009/5/6/need-a-quick-fte-chart.html</id><link rel="alternate" type="text/html" href="http://www.adsubculture.com/news/2009/5/6/need-a-quick-fte-chart.html"/><author><name>Ed Burgoyne</name></author><published>2009-05-06T17:53:20Z</published><updated>2009-05-06T17:53:20Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>I have added two new charts to the Agency Forms Section of this site. These charts illustrate how a typical advertising agency figures out budgets for yearly client fee compensation. These charts are generic and should be used as a simple guide only. All agencies have their own unique formulas for figuring out agency compensation and its a great idea to build your own model. In today's agency world, the FTE model is being used less and less as agencies develop their own unique compensation plans.</p>
<p>Lastly, as with all important financial decisions, utilize your accountant, these forms are for illustration purposes only. To learn more about these charts, visit the accounting section of this site for additional articles.</p>
<p><a href="http://www.adsubculture.com/agency-forms/topics/generic_forms/QUICK_FTE_CHART.xls">Simple FTE Chart Utilizing Blended Rates</a></p>
<p><a href="http://www.adsubculture.com/agency-forms/topics/generic_forms/SALARY_BASED_FTE_CHART.xls">FTE Chart Utilizing Individual Salaries for Staffing</a></p>]]></content></entry><entry><title>Agency Workflow Book for Small Agencies</title><id>http://www.adsubculture.com/news/2009/3/3/agency-workflow-book-for-small-agencies.html</id><link rel="alternate" type="text/html" href="http://www.adsubculture.com/news/2009/3/3/agency-workflow-book-for-small-agencies.html"/><author><name>Ed Burgoyne</name></author><published>2009-03-03T03:04:40Z</published><updated>2009-03-03T03:04:40Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Over the years, I have had the opportunity to work with agencies to develop various workflow systems. One of the most important steps in creating new workflow and new systems is to distill and identify the basics within the agency. The link below is the result of a very basic workflow analysis. The book called, "How the Agency Works," is meant to be used as an educational tool and a starting point for discussing process within an agency. This version of the workflow book was developed for a small to medium size agency and is just one of the many different versions of the book.</p>
<p><a href="http://www.adsubculture.com/storage/AGENCYWORKSBOOK.pdf">"How The Agency Works."</a></p>
<p>&nbsp;</p>]]></content></entry><entry><title>Hey Ed?</title><id>http://www.adsubculture.com/news/2009/2/26/hey-ed.html</id><link rel="alternate" type="text/html" href="http://www.adsubculture.com/news/2009/2/26/hey-ed.html"/><author><name>Ed Burgoyne</name></author><published>2009-02-26T22:03:56Z</published><updated>2009-02-26T22:03:56Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>I've posted a pdf file of a shortened version of my Hey Ed? Handout Book.</p>
<p>It contains a few answers to some of the common questions I have been asked about over the years; cheat sheets for ad sizes, out-of-home sizes, notes about color and some photoshop basics.</p>
<p>Feel free to download it here<a href="http://www.adsubculture.com/storage/Hey_Ed2009.pdf">&nbsp;Hey Ed? Handout Book.</a></p>
<p><br /><span class="full-image-block ssNonEditable"><br /></span></p>
<p>&nbsp;</p>]]></content></entry><entry><title>Ambient for Blue Shield of California</title><id>http://www.adsubculture.com/news/2008/9/5/ambient-for-blue-shield-of-california.html</id><link rel="alternate" type="text/html" href="http://www.adsubculture.com/news/2008/9/5/ambient-for-blue-shield-of-california.html"/><author><name>Ed Burgoyne</name></author><published>2008-09-06T01:54:53Z</published><updated>2008-09-06T01:54:53Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Today was launch day for the "Californians Uncovered" project for Blue Shield of California. This project was designed and launched to create awareness for the over 6.7 million people without health insurance in California. Producing ambient art can be interesting. In this case, less than six weeks from full size clay models to over 100 finished sculptures, shipped and shown at events in and LA and SF.</p>

<a href="http://www.coloribus.com/paedia/prints/2008/09/01/204223/">See Images Here</a>
<p></P>

<a href="http://creativity-online.com/work/view?seed=ece6209d">Photo of the event on Creativity-online.com, requires login / password</a>
<p></P>

<a href="http://bestadsontv.com/outdoor_details.php?id=16524">Sculptures made Bestadsontv for the week. Click here.</a>

<p></P>]]></content></entry><entry><title>NYC Taxi's turned into Bulls</title><id>http://www.adsubculture.com/news/2008/4/17/nyc-taxis-turned-into-bulls.html</id><link rel="alternate" type="text/html" href="http://www.adsubculture.com/news/2008/4/17/nyc-taxis-turned-into-bulls.html"/><author><name>Ed Burgoyne</name></author><published>2008-04-17T02:25:35Z</published><updated>2008-04-17T02:25:35Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Out-of-home is not always traditional. Five <span class="caps">NYC </span>taxi cabs were covered and decked out into "bulls" they provided free rides to New Yorkers for a week. The cabs were part of a larger promotion for a <span class="caps">PBR </span>event broadcast on Versus. Project won an Obie Merit award.</p>


<p><span class="thumbnail-image-float-left"><a href="http://www.adsubculture.com/display/ShowImage?imageUrl=%2Fstorage%2FVersusBullTaxis_sm.jpg&amp;imageTitle=111581-1498685-thumbnail.jpg" onclick="window.open(this.href, '_blank', 'width=1000,height=667,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no'); return false;"><img src="http://www.adsubculture.com/storage/thumbnails/111581-1498685-thumbnail.jpg" alt="111581-1498685-thumbnail.jpg" title="111581-1498685-thumbnail.jpg"/></a><br/><span class="thumbnail-caption" style="width: 200px;">Taxi cabs</span></span></p>
]]></content></entry><entry><title>NPES Industry Summit Print Outlook 2008</title><id>http://www.adsubculture.com/news/2008/4/17/npes-industry-summit-print-outlook-2008.html</id><link rel="alternate" type="text/html" href="http://www.adsubculture.com/news/2008/4/17/npes-industry-summit-print-outlook-2008.html"/><author><name>Ed Burgoyne</name></author><published>2008-04-17T02:17:44Z</published><updated>2008-04-17T02:17:44Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>On April 2nd I had a chance to be a guest panelist on the Print Buyers Panel at the <span class="caps">NPES</span> Industry Summit Print Outlook meeting in New York. The major topics of course were the state of the industry, new technology and sustainable print. It was an interesting discussion and I'm glad I attended. </p>

<p><a href="www.npes.org">www.npes.org</a></p>
]]></content></entry><entry><title>MMMmm, Coffee...</title><category term="Not the Norm Advertising"/><id>http://www.adsubculture.com/news/2008/3/21/mmmmm-coffee.html</id><link rel="alternate" type="text/html" href="http://www.adsubculture.com/news/2008/3/21/mmmmm-coffee.html"/><author><name>Ed Burgoyne</name></author><published>2008-03-21T16:01:44Z</published><updated>2008-03-21T16:01:44Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Someone has to buy this idea...</p>

<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/PjgVeJkdBn0&amp;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/PjgVeJkdBn0&amp;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
]]></content></entry><entry><title>Updated Version of Smoke Signals</title><category term="Not the Norm Advertising"/><id>http://www.adsubculture.com/news/2008/2/6/updated-version-of-smoke-signals.html</id><link rel="alternate" type="text/html" href="http://www.adsubculture.com/news/2008/2/6/updated-version-of-smoke-signals.html"/><author><name>Ed Burgoyne</name></author><published>2008-02-06T04:37:30Z</published><updated>2008-02-06T04:37:30Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Rounding up the latest group of posts, with this past <a href="http://www.creativereview.co.uk/crblog/smoke-signals-over-bristol/" target="_blank">link</a> on using digital projections and <span class="caps">SMS </span>messaging...</p>

<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/_0Bf_8JTbUM&amp;rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/_0Bf_8JTbUM&amp;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
]]></content></entry><entry><title>"Minority Style" Projected Interactive Display</title><category term="Not the Norm Advertising"/><id>http://www.adsubculture.com/news/2008/2/6/minority-style-projected-interactive-display.html</id><link rel="alternate" type="text/html" href="http://www.adsubculture.com/news/2008/2/6/minority-style-projected-interactive-display.html"/><author><name>Ed Burgoyne</name></author><published>2008-02-06T04:31:56Z</published><updated>2008-02-06T04:31:56Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>This exhibit involved the creation of a series of floating transparent "heads up display" screens, creating the illusion of a floating interactive image. Powered by <a href="http://www.gesturetek.com" target="_blank">www.gesturetek.com</a> </p>

<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/0qDwO2ExjzA&amp;rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/0qDwO2ExjzA&amp;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
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