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New Print Studio Resource Chart

2010-07-14T03:49:25Z

Typically, I pull revenue stats from the accounting system, but I still like to have a quick chart I can update myself. The excel file I'm adding is one that I have been playing with for ages, feel free to adjust it. This chart tracks time for studio staff and other studio related income. You can download the file, Studio Resource Allocation, by clicking here.

New Yearly Client Budget Chart

2010-07-05T21:53:27Z

I placed a new file called "Master FTE" Chart in the file download section. This chart can calculate total costs for all departments for client budgeting purposes. Each staff member's hourly rate can be changed individually. Adjust the total full-time equivalent (FTE annual hours) per your agency's own hour breakdown. To find more about setting hourly rates, check out the accounting section of this blog.

This chart includes interactive line items.

Need some inspiration?

2010-06-25T18:41:29Z

Check out the new tab called "Twitter'd." on the right. It's a visual archive of my favorite creative twitter posts.

Enjoy. Ed

Updated File Download Section

2010-06-15T04:30:27Z

I've updated some of the files in the download section and have added matching editable excel files in cases of schedules and estimates. New links added as well. I will be continuing to add to all sections in the next few days. New estimate template for photography added.

Need a quick FTE chart?

2009-05-06T17:53:20Z

I have added two new charts to the Agency Forms Section of this site. These charts illustrate how a typical advertising agency figures out budgets for yearly client fee compensation. These charts are generic and should be used as a simple guide only. All agencies have their own unique formulas for figuring out agency compensation and its a great idea to build your own model. In today's agency world, the FTE model is being used less and less as agencies develop their own unique compensation plans.

Lastly, as with all important financial decisions, utilize your accountant, these forms are for illustration purposes only. To learn more about these charts, visit the accounting section of this site for additional articles.

Simple FTE Chart Utilizing Blended Rates

FTE Chart Utilizing Individual Salaries for Staffing

Agency Workflow Book for Small Agencies

2009-03-03T03:04:40Z

Over the years, I have had the opportunity to work with agencies to develop various workflow systems. One of the most important steps in creating new workflow and new systems is to distill and identify the basics within the agency. The link below is the result of a very basic workflow analysis. The book called, "How the Agency Works," is meant to be used as an educational tool and a starting point for discussing process within an agency. This version of the workflow book was developed for a small to medium size agency and is just one of the many different versions of the book.

"How The Agency Works."

Hey Ed?

2009-02-26T22:03:56Z

I've posted a pdf file of a shortened version of my Hey Ed? Handout Book.

It contains a few answers to some of the common questions I have been asked about over the years; cheat sheets for ad sizes, out-of-home sizes, notes about color and some photoshop basics.

Feel free to download it here Hey Ed? Handout Book.

Ambient for Blue Shield of California

2008-09-06T01:54:53Z

Today was launch day for the "Californians Uncovered" project for Blue Shield of California. This project was designed and launched to create awareness for the over 6.7 million people without health insurance in California. Producing ambient art can be interesting. In this case, less than six weeks from full size clay models to over 100 finished sculptures, shipped and shown at events in and LA and SF.

Photo of the event on Creativity-online.com, requires login / password

Sculptures on Bestadsontv.

NYC Taxi's turned into Bulls

2008-04-17T02:25:35Z

Out-of-home is not always traditional. Five NYC taxi cabs were covered and decked out into "bulls" they provided free rides to New Yorkers for a week. The cabs were part of a larger promotion for a PBR event broadcast on Versus. Project won an Obie Merit award.

Taxi cabs

NPES Industry Summit Print Outlook 2008

2008-04-17T02:17:44Z

On April 2nd I had a chance to be a guest panelist on the Print Buyers Panel at the NPES Industry Summit Print Outlook meeting in New York. The major topics of course were the state of the industry, new technology and sustainable print. It was an interesting discussion and I'm glad I attended.