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Adsubculture is a reference site that explores process and workflow within advertising agencies.

Contained here are my own personal thoughts and viewpoints on how agencies might approach day-to-day operations.

This site is meant to be used as a general concept guide, since all advertising agencies will have their own unique approach to operations management.

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Tuesday
Jan252005

Pantone Releases new 2005 swatchbooks

From the press release...

"CARLSTADT, N.J., Jan. 24, 2005 - Pantone, Inc., the leading provider of professional color standards for the graphic communications industry worldwide, today announced the most substantial redesign of its flagship product, the PANTONE MATCHING SYSTEM® formula guide, in more than 30 years. The reproduction of color to exact standards is vitally important to designers, printers and their clients. The 2005 formula guide sets a new benchmark for color and includes color swatches that are nearly 25 percent larger for increased accuracy and visual reference when specifying and matching colors. The PANTONE solid chips book, also published in this new format, provides designers with larger tear-out chips.

The new color guides are the first produced on the company's unique new printing press, which has been precision-engineered for improved color consistency. The press uses state-of-the-art printing technology with integrated color measurement controls to reproduce colors with even greater consistency and tighter tolerances. Pantone color experts are responsible for quality-controlling almost one billion color swatches on an annual basis. This new technology greatly improves this critical process.

Pricing and Availability

The PANTONE formula guide is available for $89 for the two-book set (coated and uncoated) and $120 for the three-book set (coated, uncoated and matte). PANTONE solid chips is available for $249 for the two-book set (coated and uncoated) and $299 for the three-book set (coated, uncoated and matte). Both can be purchased from Pantone's Web site at www.pantone.com"

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