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Adsubculture is a reference site that explores process and workflow within advertising agencies.

Contained here are my own personal thoughts and viewpoints on how agencies might approach day-to-day operations.

This site is meant to be used as a general concept guide, since all advertising agencies will have their own unique approach to operations management.

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Saturday
Jan222005

Online Brand Advertising projected to increase by 22.4%

It looks like online brand advertising is projected to increase by 22.4% in 2005. A new report says, compared to a 19.8% increase for direct response advertising. It looks like spending growth for online brand will match or outpace direct response growth in the next several years.

Check out the Report

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