400 Buzz marketing firms?

In a recent article in the Boston Herald by John Stahinich, remarks that there are roughly 400 buzz, or "word-of-mouth" advertisers in the U.S. and Canada. Heck, I'll even open one up if someone wants to pay me a few bucks to talk about their product to all of my "cool friends."

View the full article here.

This year has already become the year of alternative media. Adweek is already launching a new magazine called, "Other Advertising" in April 2005. "Other Advertising" is being marketed as the "Magazine for nontraditional marketing" and hopes to cash in on what they are calling "a $40 billion dollar business." And I agree, this year will be the year we talk about. As marketers continue to look for new ways to advertise we will continue to see more media coverage on the subject. First issue is included in the March 21st issue of adweek and brandweek for all those who already subscribe.