Search
Ed on Twitter
About

Adsubculture is a reference site that explores process and workflow within advertising agencies.

Contained here are my own personal thoughts and viewpoints on how agencies might approach day-to-day operations.

This site is meant to be used as a general concept guide, since all advertising agencies will have their own unique approach to operations management.

Login
Main | FTE Charts »
Tuesday
Oct122010

The Basics, Profit = Revenue - Cost

Basic, quick equation for figuring out costs.

Profit = Revenue - Cost

Profit is calculated by taking your billable hourly rate multiplied by how many hours work and subtracting your fixed overhead costs plus your cost per hour for an individual.

P = Profit
R = Revenue (in this case your actual billable hourly rate)
C = Fixed cost (your overhead) + Hourly Cost (hourly amount it is costing you for the individual)
And let x = # of hours worked

So to figure out how much profit you would make on an individual that you bill @ $200 an hour, but costs you $100 an hour and has a fixed overhead cost (i.e. annual portion of rent, equipment, utilities, etc) for the individual of $25,000, the equation would be;

P = 200(x) - 100(x) - 25,000

Your profit would on the individual would then equal $100 an hour multiplied by how many hours worked, subtracted by your fixed costs.

Thus if the person worked 1600 hours;

P = 200(1600) - 100(1600) - 25,000

P = 320,000 - 160,000 - 25,000

Total profit = $135,000.

Flip through the site for more articles and charts for calculating hourly rates.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.
Editor Permission Required
You must have editing permission for this entry in order to post comments.