Account Services, which includes the a vp or account service director, account supervisors and account executives, is the link between the Agency and its clients. Account Services plays the lead role in developing strategic direction for all accounts/projects (unless the agency has a strategic planning department or staff), in being the Agency’s advocate with our clients and in being our clients’ advocate at the Agency. Account Services also has P&L responsibility for all accounts, as well as responsibility for forecasting revenue and meeting revenue/profit goals.

Account management roles include:

Ongoing management of the account
• Brand stewardship, navigation, architecture.
• Project leadership
• Day-to-day management of the account
• Budget management
• Ongoing market / competitive analysis
• Coordination, analysis and integration of research

Quarterly Client Reviews
• Business performance
• Financial performance
Hours vs. retainer
Product budget recap

Relationship Performance
• Strategy
• Creative
• Media
• Production
• Research

Points of Client Contact
• Daily status update email/phone
• Responsibility as point person