Over the years, I have had the opportunity to work with agencies to develop various workflow systems. One of the most important steps in creating new workflow and new systems is to distill and identify the basics within the agency. The link below is the result of a very basic workflow analysis. The book called, "How the Agency Works," is meant to be used as an educational tool and a starting point for discussing process within an agency. This version of the workflow book was developed for a small to medium size agency and is just one of the many different versions of the book.

"How The Agency Works."

I've posted a pdf file of a shortened version of my Hey Ed? Handout Book.

It contains a few answers to some of the common questions I have been asked about over the years; cheat sheets for ad sizes, out-of-home sizes, notes about color and some photoshop basics.

Feel free to download it here Hey Ed? Handout Book.

Today was launch day for the "Californians Uncovered" project for Blue Shield of California. This project was designed and launched to create awareness for the over 6.7 million people without health insurance in California. Producing ambient art can be interesting. In this case, less than six weeks from full size clay models to over 100 finished sculptures, shipped and shown at events in and LA and SF.

Out-of-home is not always traditional. Five NYC taxi cabs were covered and decked out into "bulls" they provided free rides to New Yorkers for a week. The cabs were part of a larger promotion for a PBR event broadcast on Versus. Project won an Obie Merit award.

Taxi cabs

On April 2nd I had a chance to be a guest panelist on the Print Buyers Panel at the NPES Industry Summit Print Outlook meeting in New York. The major topics of course were the state of the industry, new technology and sustainable print. It was an interesting discussion and I'm glad I attended.

www.npes.org