Tuesday, July 13, 2010 at 10:49PM Typically, I pull revenue stats from the accounting system, but I still like to have a quick chart I can update myself. The excel file I'm adding is one that I have been playing with for ages, feel free to adjust it. This chart tracks time for studio staff and other studio related income. You can download the file, Studio Resource Allocation, by clicking here.
Monday, July 5, 2010 at 04:53PM I placed a new file called "Master FTE" Chart in the file download section. This chart can calculate total costs for all departments for client budgeting purposes. Each staff member's hourly rate can be changed individually. Adjust the total full-time equivalent (FTE annual hours) per your agency's own hour breakdown. To find more about setting hourly rates, check out the accounting section of this blog.
This chart includes interactive line items.
Friday, June 25, 2010 at 01:41PM Check out the new tab called "Twitter'd." on the right. It's a visual archive of my favorite creative twitter posts.
Enjoy. Ed
Monday, June 14, 2010 at 11:30PM I've updated some of the files in the download section and have added matching editable excel files in cases of schedules and estimates. New links added as well. I will be continuing to add to all sections in the next few days. New estimate template for photography added.
Wednesday, May 6, 2009 at 12:53PM I have added two new charts to the Agency Forms Section of this site. These charts illustrate how a typical advertising agency figures out budgets for yearly client fee compensation. These charts are generic and should be used as a simple guide only. All agencies have their own unique formulas for figuring out agency compensation and its a great idea to build your own model. In today's agency world, the FTE model is being used less and less as agencies develop their own unique compensation plans.
Lastly, as with all important financial decisions, utilize your accountant, these forms are for illustration purposes only. To learn more about these charts, visit the accounting section of this site for additional articles.
Monday, March 2, 2009 at 10:04PM Over the years, I have had the opportunity to work with agencies to develop various workflow systems. One of the most important steps in creating new workflow and new systems is to distill and identify the basics within the agency. The link below is the result of a very basic workflow analysis. The book called, "How the Agency Works," is meant to be used as an educational tool and a starting point for discussing process within an agency. This version of the workflow book was developed for a small to medium size agency and is just one of the many different versions of the book.
Ed Burgoyne
Here is a version that was done a few years back for a Healthcare Agency. Again, simple print centric workflow.
Thursday, February 26, 2009 at 05:03PM I've posted a pdf file of a shortened version of my Hey Ed? Handout Book.
It contains a few answers to some of the common questions I have been asked about over the years; cheat sheets for ad sizes, out-of-home sizes, notes about color and some photoshop basics.
Feel free to download it here Hey Ed? Handout Book.
Friday, September 5, 2008 at 08:54PM Today was launch day for the "Californians Uncovered" project for Blue Shield of California. This project was designed and launched to create awareness for the over 6.7 million people without health insurance in California. Producing ambient art can be interesting. In this case, less than six weeks from full size clay models to over 100 finished sculptures, shipped and shown at events in and LA and SF.
Photo of the event on Creativity-online.com, requires login / password
Wednesday, April 16, 2008 at 09:25PM Out-of-home is not always traditional. Five NYC taxi cabs were covered and decked out into "bulls" they provided free rides to New Yorkers for a week. The cabs were part of a larger promotion for a PBR event broadcast on Versus. Project won an Obie Merit award.
Taxi cabs
Wednesday, April 16, 2008 at 09:17PM On April 2nd I had a chance to be a guest panelist on the Print Buyers Panel at the NPES Industry Summit Print Outlook meeting in New York. The major topics of course were the state of the industry, new technology and sustainable print. It was an interesting discussion and I'm glad I attended.
