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About

Adsubculture is a reference site that explores process and workflow within advertising agencies.

Contained here are my own personal thoughts and viewpoints on how agencies might approach day-to-day operations.

This site is meant to be used as a general concept guide, since all advertising agencies will have their own unique approach to operations management.

Currently available for consulting.

Wednesday
03Mar2010

Producer vs. Project Manager.

The difference between a producer and a project manager.

The terms project manager and producer get thrown around a lot in our industry. They share similar job descriptions, but in truth, these positions are unique from each other. A project manager is typically someone that has a general knowledge of the overall process within the agency and is tasked with following through on projects from start to finish. Typically they follow the project along by checking in with the key players, while creating and following a general project schedule. A project manager is someone that coordinates, but is not actual part of the process. In general a project manager has an educational background in general project management, business management or a general advertising program. 

A producer is someone that typically has a specialized background in one or more areas such as interactive, broadcast or print production. While a producer can manage an entire project from start to finish like a project manager, they typically concentrate on crafting the production part of the process. Intimate knowledge of the production process allows them to have a higher level of foresight than a project manager when it comes to managing schedules and handling project issues. Project managers get told what stage the project is at, producers change the state of the project to get it completed.

 

Wednesday
06May2009

Need a quick FTE chart?

I have added two new charts to the Agency Forms Section of this site. These charts illustrate how a typical advertising agency figures out budgets for yearly client fee compensation. These charts are generic and should be used as a simple guide only. All agencies have their own unique formulas for figuring out agency compensation and its a great idea to build your own model. In today's agency world, the FTE model is being used less and less as agencies develop their own unique compensation plans.

Lastly, as with all important financial decisions, utilize your accountant, these forms are for illustration purposes only. To learn more about these charts, visit the accounting section of this site for additional articles.

Simple FTE Chart Utilizing Blended Rates

FTE Chart Utilizing Individual Salaries for Staffing

Monday
02Mar2009

Agency Workflow Book for Small Agencies

Over the years, I have had the opportunity to work with agencies to develop various workflow systems. One of the most important steps in creating new workflow and new systems is to distill and identify the basics within the agency. The link below is the result of a very basic workflow analysis. The book called, "How the Agency Works," is meant to be used as an educational tool and a starting point for discussing process within an agency. This version of the workflow book was developed for a small to medium size agency and is just one of the many different versions of the book.

"How The Agency Works."

 

Thursday
26Feb2009

Hey Ed?

I've posted a pdf file of a shortened version of my Hey Ed? Handout Book.

It contains a few answers to some of the common questions I have been asked about over the years; cheat sheets for ad sizes, out-of-home sizes, notes about color and some photoshop basics.

Feel free to download it here Hey Ed? Handout Book.



 

Friday
05Sep2008

Ambient for Blue Shield of California

Today was launch day for the "Californians Uncovered" project for Blue Shield of California. This project was designed and launched to create awareness for the over 6.7 million people without health insurance in California. Producing ambient art can be interesting. In this case, less than six weeks from full size clay models to over 100 finished sculptures, shipped and shown at events in and LA and SF.

See Images Here

Photo of the event on Creativity-online.com, requires login / password

Sculptures made Bestadsontv for the week. Click here.

Wednesday
16Apr2008

NYC Taxi's turned into Bulls

Out-of-home is not always traditional. Five NYC taxi cabs were covered and decked out into "bulls" they provided free rides to New Yorkers for a week. The cabs were part of a larger promotion for a PBR event broadcast on Versus. Project won an Obie Merit award.

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Taxi cabs

Wednesday
16Apr2008

NPES Industry Summit Print Outlook 2008

On April 2nd I had a chance to be a guest panelist on the Print Buyers Panel at the NPES Industry Summit Print Outlook meeting in New York. The major topics of course were the state of the industry, new technology and sustainable print. It was an interesting discussion and I'm glad I attended.

www.npes.org

Friday
21Mar2008

MMMmm, Coffee...

Someone has to buy this idea...

Tuesday
05Feb2008

Updated Version of Smoke Signals

Rounding up the latest group of posts, with this past link on using digital projections and SMS messaging...

Tuesday
05Feb2008

"Minority Style" Projected Interactive Display

This exhibit involved the creation of a series of floating transparent "heads up display" screens, creating the illusion of a floating interactive image. Powered by www.gesturetek.com